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2025
IMAGE Skincare | UX/UI Design Project
Shopping experience design for a premium skincare brand. UX strategy, UI system, and conversion-focused user flow optimization.
UX ResearchUI DesignFigma
Project Impact
UX Audit
friction points identified
UI Kit
consistent interface system
CRO
shorter purchase path
Mobile
usability prioritized
Business Challenge
IMAGE Skincare needed a cohesive UX/UI experience for the Polish e-commerce market that improves product discoverability and shortens the path from product exploration to checkout.
The Solution
I designed a complete UX/UI process: information architecture, purchase-flow mapping, reusable component system, and key screens for listing, product detail, and checkout in a mobile-first approach.
Core Features
Discovery workshops and user-needs analysis
Information architecture and buying scenarios
Design system and reusable UI components
Listing, product card, and cart experience design
Checkout optimization for conversion
Responsive mobile-first design
Kontakt
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